Keyword Research Techniques for SEO

By | August 21, 2021

Keyword research techniques for SEO are the most essential topic nowadays. To grow website traffic and search engine rankings, keyword research is the vital stage overall. Every website or niche needs proper keyword research otherwise the website can’t be fruitful. Not only websites but also social media accounts need keyword research techniques. Here we’ll show how to implement this technique on your website, how to use keyword tools and some prominent websites for free keyword researching. Let’s get started!

What is Keyword Research

First, we have to inform you about the term “keyword”. A keyword is a set of search items or words. It is neither a single letter nor a long sentence. If we write any word, it is called the tag. A couple of words make a tagline. The more words, the expected keyword. For example, if you have a fashion blog or youtube channel, and you wanna publish some content; you have to research keywords first. These keywords might be “top 10 fashion designers”, “fashion designing as a career”, “best fashionable sneakers for her”, etc.

Look at the bold words here. It represents your fashion blog properly. So when people search for fashion things, these keywords come in the first place. Here, fashion is the main keyword and the others are subsidiaries. Sometimes people search for long keywords. These are familiar with “long-tail keywords”. Mostly, long-tail keywords start from “how-to”, “top __ Xyz”, etc. Even online surfers ask long-tail questions and search engines count those as long-tail keywords, recently.

keyword-research-for-SEO

For SEO stages, keyword research techniques are mandatory. An SEO expert always researches keywords before submitting any content on the website. The content might be an article or product reviews or youtube videos. For an article, this research technique needs to follow the competition among other sites, estimated article length or word counts, structure, outlook, and other parameters. Keyword research is critical for SEO since it allows you to reach a bigger audience and get more qualified leads. 

The basic goal of SEO is to increase visibility. You may also improve your SERP ranks by including high-traffic keywords within your website. Additionally, individuals looking for your services will find you more simply. According to studies, the bulk of site clicks go to the first five organic rankings, therefore you should strive for the top. And as your company becomes more visible, your chances of turning potential leads into loyal clients improve.

Keyword Research Methods

Keyword research consists of two major stages: organic research and inorganic research. Organic research takes a lot of time for website traffic. Inorganic research can boost traffic a bit faster. Most SEO experts rely on inorganic research methods. However, this method needs proper tools, strategies, and tactics. Organic keyword research needs some assistance from search engines, keyword sites, and intellect. Mostly, google keyword planner and keyword.io is the best medium for organic research. Usually, the google search box is the main organic research section. When anyone writes anything, the google search box shows a lot of relevant results. These all are keywords with different tones.
GoogleSuggest
Inorganic keyword research needs online/offline tools/plugins like Ahrefs, Semrush, Semalt, Semscoop, etc. These tools/sites help you to find competitive keywords, backlink statistics, traffic rate, DA/PA rank, and Alexa rank. However, the premium Alexa tool is the greatest keyword tool all the time. For new websites and channels, we figured out some methods here-
  • For those who want to use keyword research tools for free, semscoop is highly recommended. Semscoop allows 10 searches (free) every day from one IP. So, if your free trial is completed, you can use VPN to change the IP and try again.
  • A lot of mobile apps, android apps, and iPhone apps are available for keyword research plus SEO. You can download them for free and use them for your website. But there’s always a restriction for free usage.
  • Try organic research methodology for a while unless you buy digital marketing tools. Organic methods are accurate, clean, and legal ways to grow steadily.
  • Use tactics and skills to mobilize keywords. Find low-volume keywords and write/prepare alluring content on them.
  • Ignore CPC and PPC while research. When your site gets huge traffic, focus on CPC/PPC.

KW Research Techniques for SEO

Without SEO strategies, no website can rank nowadays. Search engines are smart now and they update their robot files quarterly. Every update has a lot of technical alterations and modifications. No one knows what’s in it so it is better to keep searching in organic ways. For beginners and organic researchers, here I enlisted major techniques-

kw research
  • Start with the major keyword of your niche. Analyze keywords and put relevant words on the google search box.
  • Put alphabets from A-Z sequentially and see the suggestions from google. Note down some classy, unique, and attractive keywords.
  • Select the attractive keyword (or word stream) now and write on the google search box. Repeat the previous step and fetch more unique keywords.
  • Once there is no suggestion while searching, try to make content on that particular topic. If you are a blogger/writer, write at least 800-2k words for that topic.
  • Always use google images or self-made images in any article. Never use any image that has watermarks.
  • Google’s keyword planner is a detailed version of the free keyword research technique. Create an account and set the parameter. Log in to the account and search keywords there. It will show you a lot of keywords, competitions, CPC/PPC, average ranking, and search volumes.
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  • Semscoop’s keyword research technique is great for beginners. It is reliable, user-amicable, informative, and fabulous. It works perfectly for free users.
  • Keyword.io helps to find tons of keywords for a single word. You have to register before unlimited usage. The registration is free/paid. Paid version will provide competitor analysis, traffic analysis, estimated views, and many more.
  • Use negative keywords to filter targeted audiences. Negative keywords will provide more accuracy for your niche.
  • Answer the public is a good site for free keyword researching. You may try this for smarter keyphrases.
Use some chrome extensions like keywords everywhere, ubersuggest, mangool, Moz, kwfinder, etc. Besides, kwfinder and mangool have collaborated. So that is a plus point for startup businesses.
keyword-research-moz

Bottom Line

These keyword research strategies can assist you in going beyond basic keyword research to uncover a plethora of fresh keyword possibilities. However, keep in mind that keyword research is only one part of the search engine optimization jigsaw. Many other aspects, such as how you use keywords in your content and how you arrange your site design, can have an impact on SEO. As a result, many small businesses opt to work with an SEO firm. These businesses can provide clients the advice they need to improve their internet presence and get more quality leads. We have a team of SEO professionals who work with small businesses like yours to enhance all aspects of their search engine optimization so that they can rank higher in the search engines. Interested in learning more about what we do? To discover more about our approach to search engine optimization, visit our SEO Services page.
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Keyword Research Techniques for SEO
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Keyword Research Techniques for SEO
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Keyword research techniques for SEO are the most essential topic nowadays. Every website or niche needs proper keyword research otherwise the website can't be fruitful. Here we'll show how to implement this technique on your website, use keyword tools, and some prominent websites for free keyword research.
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